The indispensable tool for the Massachusetts adult beverage trade.
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MBB

OPEN NO WINE BEFORE ITS TIME

So, just how long should one wait to open the world’s oldest bottle of wine? What’s the perfect occasion? Historians in Germany are debating whether or not to open a 165O-year-old bottle, believed to be the world’s oldest wine. Sealed with wax and containing a white liquid, it has been...
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WAITER, I’D LIKE A GLASS OF ORANGE WINE

When it comes to color, wine is pretty much cut and dry: red, white or pink (ok, vinho verde is a category but it’s a small one). But there’s another category being embraced by natural wine aficionados: “orange” wines. No, they’re not made from oranges but are actually white wines...
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DO YOU REALLY WANT TO KNOW WHAT’S IN YOUR WINE?

Here’s one for the “ewww” factor: The Australian government has given approval to winemakers to begin using a chemical contained in laxatives. While the chemical, sodium carboxymethyl cellulose, has long been prized by the medical world for its anti-bulking and laxative properties, food scientists have discovered that, in small doses,...
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HAS MADD GONE A BIT MAD?

For the last few years, Interlocks – the alcohol detection devices installed in cars – have been used mainly for repeat drunk driving offenders. However, if Mothers Against Drunk Driving (MADD) has its way, all cars in the US will soon have alcohol detection devices in them. However, The American...
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IT RUNS IN THE FAMILY

Like father like son. Renowned spirits industry experts Jeffrey and Jonathon Pogash have launched cocktail books simultaneously. Son Jonathan is the cocktail editor of the latest edition of an American classic, Mr. Boston Official Bartender’s Guide (John Wiley and Sons; co-edited by Rick Rodgers) and father Jeffrey is the author...
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BEWARE THE DRUNKEN GUMMIE BEARS

Who would have ever thought that gummy bears would be the “go to” vehicle for teens to get drunk off? Yes, the sweet, chewy bears so many people enjoy are being soaked in alcohol and kids are gobbling them up, often right in front of adults. Bad enough that it’s...
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LICENSE INITIATIVE PASSES

It’s official. Governor Deval Patrick has signed legislation that will permit supermarkets and other large retailers to gradually acquire more alcoholic beverage licenses.  Under the new law, the cap on licenses per corporation would be lifted from three to five in 2O12, up to seven in 2O16, and to nine...
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RAISE A PINT TO BEER BENEFITS!

 When it comes to health benefits and alcohol, wine typically gets all the glory. But according to new research, beer can potentially be as beneficial as wine. Published in the european journal of epidemiology, the study is an analysis of 16 studies involving more than 2OO,OOO participants. Researchers found that...
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TEQUILA AVIÓN

SAM SPENCER has been hired as Vice President of Marketing.  Before joining Avión, Spencer was with consumer products company Unilever, where he served in various strategic marketing capacities for nine years.