CRAFT BREWING VOLUME HOPS UP
Talk about a classic reversal of fortune story. As mainstream brewing continues to stagnate, the craft beer industry is turning into quite the powerhouse. According to recently released data from the Brewers Association (BA), the US craft brewing industry saw volume rise 13 percent, with a 15 percent increase in... Read More
NEWCASTLE BROWN ALE
NEWCASTLE BROWN ALE is running its first ever national TV ad campaign titled “No Bollocks”. Shot on location in Newcastle, England, the ads focus on the brand’s story, including its history, the glassware and the brew master. The ads use a no-nonsense, humorous approach and intentionally steer away from over-pandering. ... Read More
Van Gogh Vodka’s “Cocktails without Prejudice
In support of its partnership with the Give a Damn Campaign, Van Gogh Vodka is running the “Cocktails without Prejudice” program featuring its signature cocktail, the Give a Damn Martini. A project of Cyndi Lauper’s True Colors Fund, the Give a Damn Campaign was launched in 2O1O to inspire straight... Read More
Balvenie Rare Craft Fellowship
The Balvenie Single Malt Scotch Whisky has launched the “Balvenie Rare Craft Fellowship” – an opportunity for American craftsmen to earn to a trip to Scotland to spend time at the distillery and apprentice under another local craftsman of their choosing. The winner will receive a $5OOO grant towards materials,... Read More
Heineken
Heineken’s summer retail and on-premise program, “Begin Your Voyage” will feature TV ads, rebates and an array of prizes. Heineken and Heineken Light displays, POS, and samplings will provide details on how to text in for chances to win tickets to the Ultra Music Festival, Outside Lands, TriBeCa Film Festival... Read More
NANTUCKET WINE FESTIVAL
The 16th annual festival will take place MAY 16 to 2O. Highlights of the festival include: The Grand Tasting MAY 19 and 2O at the newly-renovated Nantucket Yacht club featuring over 2OO wineries; the Harbor Gala at the White Elephant Hotel on MAY 17; Wine & Food Seminars; Great Wines... Read More
THE BEER INSTITUTE
THE BEER INSTITUTECHRIS THORNE has been hired as Vice President of Communications for the trade association. A Capitol Hill veteran and a former reporter, Thorne will lead the Beer Institute’s communications strategy directed at policymakers, the alcohol beverage industry, the media and other stakeholders. Thorne served more than seven years... Read More
HEINEKEN USA
HEINEKEN USA AARON SHAKET has been named as Senior Director, Sales Finance. In this position he will be responsible for the Sales Leadership Team on business evaluation and resource allocation decisions. Shaket joins Heineken from PepsiCo Inc. where he had roles as Senior Manager, Retail Finance, North America Beverages, and... Read More
BACARDI LIMITED
BACARDI LIMITED EDWARD D. SHIRLEY has been appointed as the company’s new President and CEO, and been named as a member of the Board of Bacardi Limited. Most recently Shirley served as Vice Chairman of Beauty & Grooming for Procter & Gamble (P&G). He is a veteran of Gillette and... Read More
ALCOHOL + THE MALE HEART ATTACK SURVIVOR
Generally, when someone survives a heart attack, lifestyle changes are imminent. And one of the first things to be 86’d is alcohol consumption. However, a new study published in the online edition of european heart journal has found that two alcoholic drinks a day over a long period gave male... Read More