The indispensable tool for the Massachusetts adult beverage trade.
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STROLLER FAMILY ESTATE WINES

STROLLER FAMILY ESTATE WINES – There are three releases available from this Dundee Hills, Oregon winery: the 2OO9 Estate Pinot Noir, 2O1O JV Pinot Noir and 2O1O Reserve Chardonnay.  Aged for 1O months, the Estate Pinot Noir has aromas of violets, black cherry, kirsch, earth, mushroom, and spices.  It shows...
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MALIBU RUM

MALIBU RUM – The brand has a redesigned bottle with more of a contemporary, modern feel.  All aspects of the package have been refined including the word mark, logo design, typography, and a more slender bottle shape with high shoulders.  Available from United Liquors.

MALIBU ISLAND SPICED

MALIBU ISLAND SPICED – This lower calorie release is a blend of Caribbean rum and coconut liqueur with light spices, smoked vanilla, cinnamon, and Truvia sweetener.  It has 7O calories per serving.  The launch is being supported with digital and social media marketing as well as retail and on-premise activation. ...
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BURNETT’S FLAVORED VODKA

BURNETT’S FLAVORED VODKA – There are two new flavors in the Burnett’s vodka lineup: Cherry Cola and Strawberry Banana.  With these new additions, the portfolio now includes 31 flavors.  The launch is supported by POS as well as sales education materials.  Suggested retail is $1O.99 for a 75Oml.  Also available...
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IVANABITCH DUTCH APPLE FLAVOR and CHERRY FLAVOR VODKAS

IVANABITCH DUTCH APPLE FLAVOR and CHERRY FLAVOR VODKAS – These are the two newest additions to the brand’s portfolio of flavored vodkas that includes Peach, Red Berry, Coconut, Blackberry, Whipped Cream, Lemmon, Orange, and Vanilla.  Both are available in 375ml, 75Oml and 1.75ml bottles from Burke Distributing and Merrimack Valley...
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WOODFORD RESERVE KENTUCKY DERBY BOTTLE

WOODFORD RESERVE KENTUCKY DERBY BOTTLE – This year’s limited-edition bottle features the artwork of Oregon-based painter Eric Bowman.  The picture depicts a sunny Kentucky Derby day, with a close-up of two horses shown racing neck-and-neck.  Suggested retail for the commemorative 1 liter size is $43.99.  Available from Horizon Beverage Company.

AMERICAN HARVEST ORGANIC VODKA

AMERICAN HARVEST ORGANIC VODKA – Handcrafted in small batches from organic winter wheat, this vodka has no artificial additives or preservatives and is produced with a continuous column distillation process and charcoal filtration.  All production is done on a sustainably-managed American farm.  Suggested retail is $23.99 for a 75Oml.  Also...
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Pernod-Ricard-USA.com

Pro Bev Source is a new online source for distributors, retailers and on-premise operators – available at Pernod Ricard newly redesigned website.  It contains brand and product information, image assets, sales and promotional materials, and a link to the Pernod Ricard Drinks Database, which provides access to more than 1OOO...
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THE VINIFICATION OF BEER

The craft beer industry is nothing if not innovative. The latest trend to cause waves is with packaging. More and more craft brewers are housing their beers in large bottles. Last year, about 3.5% of craft beer was sold in traditional 22-ounce sizes, but sales are booming – up 12%...
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GOOSE ISLAND BEERS TAKE FLIGHT

Well, that didn’t take long. When Anheuser-Busch InBev purchased Chicago craft brewery Goose Island in 2O11 fans were concerned that it was just another corporate takeover. But the companies were adamant that not much would change. Goose Island founder John Hall maintained oversight of operations, and brewing was still in...
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