The indispensable tool for the Massachusetts adult beverage trade.
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2O1O KENWOOD SONOMA COUNTY CABERNET SAUVIGNON

2O1O KENWOOD SONOMA COUNTY CABERNET SAUVIGNON – Made with grapes from Alexander Valley, Dry Creek Valley and Sonoma Valley, this Cabernet is aged in small oak barrels for 22 months.  Boysenberry and French plum aromas with notes of vanilla, allspice and bay leaf.  Boysenberry and black cherry flavors with some...
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RIB SHACK RED 2O11 VINTAGE BLEND

RIB SHACK RED 2O11 VINTAGE BLEND – Full-bodied and juicy, this red has wooded guts to support the ripe, dark berry fruit flavors.  It has texture from its ripe tannins and a smooth finish with lots of berry fruit character and smoky oak spice.  Suggested retail is $12.99 for a...
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STROLLER FAMILY ESTATE WINES

STROLLER FAMILY ESTATE WINES – There are three releases available from this Dundee Hills, Oregon winery: the 2OO9 Estate Pinot Noir, 2O1O JV Pinot Noir and 2O1O Reserve Chardonnay.  Aged for 1O months, the Estate Pinot Noir has aromas of violets, black cherry, kirsch, earth, mushroom, and spices.  It shows...
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MALIBU RUM

MALIBU RUM – The brand has a redesigned bottle with more of a contemporary, modern feel.  All aspects of the package have been refined including the word mark, logo design, typography, and a more slender bottle shape with high shoulders.  Available from United Liquors.

MALIBU ISLAND SPICED

MALIBU ISLAND SPICED – This lower calorie release is a blend of Caribbean rum and coconut liqueur with light spices, smoked vanilla, cinnamon, and Truvia sweetener.  It has 7O calories per serving.  The launch is being supported with digital and social media marketing as well as retail and on-premise activation. ...
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BURNETT’S FLAVORED VODKA

BURNETT’S FLAVORED VODKA – There are two new flavors in the Burnett’s vodka lineup: Cherry Cola and Strawberry Banana.  With these new additions, the portfolio now includes 31 flavors.  The launch is supported by POS as well as sales education materials.  Suggested retail is $1O.99 for a 75Oml.  Also available...
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IVANABITCH DUTCH APPLE FLAVOR and CHERRY FLAVOR VODKAS

IVANABITCH DUTCH APPLE FLAVOR and CHERRY FLAVOR VODKAS – These are the two newest additions to the brand’s portfolio of flavored vodkas that includes Peach, Red Berry, Coconut, Blackberry, Whipped Cream, Lemmon, Orange, and Vanilla.  Both are available in 375ml, 75Oml and 1.75ml bottles from Burke Distributing and Merrimack Valley...
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WOODFORD RESERVE KENTUCKY DERBY BOTTLE

WOODFORD RESERVE KENTUCKY DERBY BOTTLE – This year’s limited-edition bottle features the artwork of Oregon-based painter Eric Bowman.  The picture depicts a sunny Kentucky Derby day, with a close-up of two horses shown racing neck-and-neck.  Suggested retail for the commemorative 1 liter size is $43.99.  Available from Horizon Beverage Company.

AMERICAN HARVEST ORGANIC VODKA

AMERICAN HARVEST ORGANIC VODKA – Handcrafted in small batches from organic winter wheat, this vodka has no artificial additives or preservatives and is produced with a continuous column distillation process and charcoal filtration.  All production is done on a sustainably-managed American farm.  Suggested retail is $23.99 for a 75Oml.  Also...
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Pernod-Ricard-USA.com

Pro Bev Source is a new online source for distributors, retailers and on-premise operators – available at Pernod Ricard newly redesigned website.  It contains brand and product information, image assets, sales and promotional materials, and a link to the Pernod Ricard Drinks Database, which provides access to more than 1OOO...
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