CORONA IS ROLLING IN THE GREEN
BUDWEISER MAY have earned the top spot for its value but it’s Corona that’s the envy of all these days. Constellation Brands reported a 13% jump in beer sales in the summer months. The gains come as the beer industry in general falters amidst sagging numbers. The success has come from a number of fronts. Summer sales were boosted by a limited-edition canned version of Corona and marketing tied to sports, including the Summer X games and a Corona Extra sponsorship of the August Mayweather vs. McGregor fight, which set a pay-per-view revenue record. Constellation plans a national launch next year for a new version of Corona called Corona Premier, as well as a rollout of a product called Corona Familiar.