DIAGEO

SOPHIE KELLY has been named Senior Vice President of marketing for whiskey brands in North America. Kelly, the former CEO of The Barbarian Group, will be the company’s first senior VP to oversee marketing for its North American whiskey portfolio, which includes Bulleit and Crown Royal.

The drinks company has hired VINCE HUDSON as Global Brand Director Smirnoff & SVP Smirnoff US. He joins Diageo from Samsung where he was most recently Vice President, US Marketing & Mobile Business Unit. Prior to that he spent 2O years with Procter & Gamble where he was Vice President in the Beauty Care Division.