BULK WINE IS BIG

THE GROWING bulk wine category now accounts for 38.6% of global wine exports, with 39.49 million hectoliters exported around the world last year. In comparison, bottled wine accounted for 54.3% of global exports and sparkling wine just 7.1%. Since the year 2OOO, bulk wine has grown its total share of wine exports by over 4%, from 34% to 38.6%. Global sales have increased by a whopping 71%, from 59.99 million hectoliters in 2OOO to 1O2.43 million hectoliters last year. Value numbers have also risen sharply, increasing by 1O7% between 2OOO and 2O15. The standard price has increased by 16% from O.61 euros (US $.68) per liter in 2OOO to O.71 euros (US $.79) in 2O15. This November over 22O exhibitors and 6OOO visitors from all over the world will descend on Amsterdam for the eighth annual World Bulk Wine Exhibition, which assembles 85% of the global supply for bulk wine. Last year, the US bought 277 million liters of bulk, amounting to $25O million. It will likely have strong representation again this year.