BOSTON BEER COMPANY

JONATHAN POTTER is joining the company as its Chief Marketing Officer where he will have primary responsibility for overseeing the planning and execution of its brand development, marketing and advertising initiatives. Potter comes from Moët Hennessy USA, where he was Managing Director of its Chandon division after having been Chief Marketing Officer and Executive Vice President, Brands since 2O12. Prior to that he held a number of positions with Diageo.