A $6 BEST IN SHOW WINE

IT JUST GOES to show you that good wine doesn’t need to cost a fortune. Or even $1O for that matter. A Chilean wine sold exclusively at British supermarket chain, Asda, a subsidiary of Wal-Mart, was recently awarded a platinum “Best in Show” medal from the Decanter World Wine Awards. La Moneda Reserva Malbec, a dry red wine, won the prize for the best red single-varietal under £15 (US$2O). It was selected from 16,OOO entries by a panel of 24O experts at the wine competition. “At just £5.75 ($8), the exclusive La Moneda Reserva Malbec is the perfect example of how we’re able to offer shoppers exceptional quality at low prices,” Ed Betts, wine buying manager at Asda, said. As an added enticement, the Malbec was on “rollback” for £4.37 ($6). Betts described it as an ideal match to barbecued meats. Not surprisingly, sales of the wine skyrocketed following the competition, temporarily crashing the Asda website.