SOUTHERN COMFORT AND TUACA SOLD

BROWN-FORMAN has reached an agreement to sell its Southern Comfort and Tuaca trademarks to Sazerac for $543.5 million. Brown-Forman Chief Executive Officer Paul Varga said the decision to sell these brands reflects the company’s evolving portfolio strategy and a continuation of its efforts to focus resources on its highest strategic priorities. The drinks company has marketed Southern Comfort since acquiring the brand in 1979. It acquired Tuaca in two transactions, completing the purchase in 2OO2.