KOBRAND CORPORATION

The wine and spirits importer has named MARCELO AGUERO as President and CEO of the company. Aguero succeeds BOB DEROOSE, who will retire after 41 years of dedication to Kobrand Corporation, including the last 15 as President and CEO. Aguero has spent over 30 years in the fine wine industry, holding various senior-level positions within both the wholesaler and supplier networks. He began his career on the wholesale side working in multiple capacities including sales, management, national accounts, and supplier relations. For the past 20 years he’s served Jackson Family Wines across multiple disciplines, including General Manager of Regal Wine Company, Senior Vice President of JFW Distribution, and most recently as Executive Vice President of Marketing & Direct-to-Consumer.  For the past four years he has also been the Executive Sponsor for Diversity, Equity, and Inclusion at Jackson Family Wines, helping lead many core company initiatives.