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Uncle Nearest Premium Whiskey has launched its second annual HBCU Old Fashioned Challenge, a nationwide initiative to raise funds for Historically Black Colleges and Universities (HBCUs). This year’s challenge will see the company work to raise $1.4 million, amounting to one full in-state tuition scholarship per accredited HBCU. The Uncle Nearest Old Fashioned Challenge launched on Martin Luther King Jr. Day and will run through Juneteenth. Consumers can participate in the challenge in one of four ways: 1 For every Uncle Nearest Old Fashioned sold at participating bars and restaurants, one dollar will be donated to the challenge. 2 Uncle Nearest will donate one dollar for each bottle of whiskey sold at participating online and brick-and-mortar retail stores. 3 ReserveBar will sell Old Fashioned Bundle Kits, featuring a bottle of Uncle Nearest 1884 Small Batch whiskey as well as syrup and bitters from Hella Cocktail Co., the Black-owned bitters and mixer company. For every kit sold, both Uncle Nearest and ReserveBar will donate two dollars to the challenge. 4 During the time period, brand fans can also submit a photo of a homemade Uncle Nearest Old Fashioned at Uncle Nearest will donate one dollar for each image received. For more information on the program, including a list of participating bars, restaurants, and retailers, and to follow along on the road to $1.4 million raised, visit