NETFLIX & CUPCAKE

If you’re a fan of Netflix’s hit show Love is Blind then get your wine glass ready! Cupcake Vineyards has teamed up with the producers of the popular show to launch a limited-edition Chardonnay under the name Love is Wine. Season six kicked off on Valentine’s Day in conjunction with the wine’s release. Housed in a gold bottle to replicate the gold wine glasses that contestants drink from throughout the show, Cupcake Vineyards has enlisted former contestants to help launch its campaign for the wine. The streaming series, hosted by former 98 Degrees star Nick Lachey and wife Vanessa, follows contestants as they date a number of prospective partners “sight unseen” in specially created pods. The contestants do not actually lay eyes on one other unless they become engaged, at which point they are introduced in person. The idea behind the show is to prove/disprove the theory that attraction is only skin deep, and to encourage couples to fall in love based purely on an emotional, rather than a physical, connection. Consumers will be able to scan a QR code on the underside of the bottle’s screwcap for a chance to win a holiday to Mexico. According to Cupcake Vineyards, the Chardonnay has “notes of creamy butter, apricot, apple, and a touch of vanilla”. The suggested retail is $16.99.