SAZERAC COMPANY GOES SHOPPING

The Sazerac Company is kicking off the new year with a slew of brand acquisitions. The close of 2O18 saw the completion of the sale of 19 brands from Diageo. The brands purchased are Seagram’s V.O., Seagram’s 83, Seagram’s Five Star, Myers’s, Romana Sambuca, Yukon Jack, Booth’s, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg brands. In addition, Sazerac also purchased a number of brands in early January from Star Industries in New York and Black Prince Distillery in New Jersey which are Georgi, Majorska, Llord’s, Alexis, Alexi, Black Prince, Blansac, Caribaya, Carnaby’s, Clyde’s, Devil Springs, Donegal, Dorado, Duncan’s, Little John, McColl’s, R.J. Hodges, Sir Francis and Wild Flame. As part of the acquisition, Black Prince Distillery will continue to produce the purchased brands for Sazerac for a transition period of up to six months.