THE UNION OF HENKELL & FREIXENET

There’s a new Spanish-German alliance and this one is all about wine. Henkell & Co. Sektkellerei and Freixenet SA have joined forces and unveiled a new name and a logo for the holding company, the former Henkell & Co. Group. The merger allows the two groups to access new markets and distribution channels. Joint operations in the US and the UK will start in 2O19 as ‘Freixenet-Mionetto’ and ‘Freixenet-Copestick’, respectively. Freixenet has strong market positions and sales in 14O countries. The Henkell Group has a wide portfolio of sparkling wines, with market leading positions in many countries, including Mionetto. The Freixenet Mionetto USA portfolio will include a Luxury Portfolio, a combination of the ultra-premium brands and still wines from both portfolios. This portfolio includes the following brands: Gloria Ferrer, WindVane, Ferrer Family Wines, Mionetto’s Luxury Collection, Champagne Alfred Gratien, Gratien & Meyer, Schloss Johannisberg, Castello di Monsanto, Livio Felluga, Capezzana, Pertinace, and Rocca Sveva.