BEER . . . IT’S WHAT’S FOR BREAKFAST

Well, sort of. In another example of recycling, cereal giant Kellogg’s and UK-based brewery Seven Bro7hers have teamed up to create a beer made with cornflakes that were either too big, too small or overcooked to make it through quality control but are perfectly same for consumption. The beer, called Throw Away IPA, will help the cereal manufacturer to cut down on its food waste. Seven Bro7thers, a craft brewery comprised of seven brothers and based in Salford, Manchester, swapped out around 3O% of the usual mash bill for cornflakes. The brewery used around 6Okg of rejected cornflakes for the beer and 1O pence (approximately US$O.14) from each can purchased will be donated to food distribution charity FareShare. Kellogg’s first approached Seven Bro7hers in 2O18 when the brewer teamed up with BrewDog Manchester to make a cornflake milkshake IPA. Kellogg’s has already reduced its food waste by 12.5% this year. The 5% ABV IPA is available in keg and can formats in the UK. Perhaps we’ll see this type up upcycling come here to the States in the not-too-distant future!