THE SCOTCH WHISKY ASSOCIATION

KAREN BETTS has been appointed as the Association’s new Chief Executive, effective May 19.  She joins the SWA after a 16-year career in the Foreign & Commonwealth Office, most recently as British Ambassador to Morocco.  She becomes only the eighth head, and the first female Chief Executive, of the SWA in its 1O5-year history.  During her diplomatic career at the FCO, Betts held a variety of posts in London and overseas.  She also served in the Cabinet Office and the Joint Intelligence Committee.  Betts takes over from DAVID FROST who stepped down from the role in November 2O16.