FIVE POINTS TRADING COMPANY

HEINEKEN IS CREATING Five Points Trading Company, a new venture aimed at incubating a range of beers in the US.  Under this new umbrella, Five Points will assume US importer of record responsibility for Red Stripe, Tiger, Birra Moretti, Affligem, Murphy’s Stout, Prestige, Sagres and Mort Subite.  The company will now be able to bring these brands back in-house.  Named in reference to the five points of Heineken’s iconic red star and America’s first melting pot neighborhood in lower Manhattan, Five Points Trading Company plans to embody the same energy, cultural diversity and entrepreneurial spirit of the historic neighborhood.  The brands are already established in the US market and currently imported and sold by other importing companies whose contracts are set to expire at the end of 2O16.  The company will be led by General Manager, Charles (Chas) Littlefield who, along with his team, will manage the new brands separately from Heineken USA’s current portfolio.