The indispensable tool for the Massachusetts adult beverage trade.
Day

December 30, 2016

SEAGRAMS RUBY RED and GOLDEN APRICOT VODKAS

These are the two latest releases to join the Seagram’s flavored vodka portfolio.  Each is packaged in a commemorative box and the bottles are hand-numbered.  Suggested retail for a 75Oml of each is $11. AVAILABLE FROM Horizon Beverage Company

THE 2O16 CLASS OF MASTERS OF WINE

THE INSTITUTE OF MASTERS OF WINE (IMW) has inducted 18 new Masters of Wine to its prestigious roster.  A ceremony at the institute’s annual awards in London took place in November to formally induct the new members, bringing the total number of MWs up to 354 across 28 different countries....
Read More

A NEW TOOL AGAINST WINE FRAUD

COUNTERFEIT WINE is a very real and growing problem in the industry with fraudsters seemingly managing to stay one step ahead of authorities. The Chai Wine Vault system is a new weapon being launched by counterfeit wine expert Maureen Downey that will hopefully combat against fakes making their way into...
Read More

MUMM’S NEW “CEO” USAIN BOLT

THAT’S CHIEF ENTERTAINMENT OFFICER to be clear. The Champagne house has made quite a lightning strike in naming the fastest man in the world as its “CEO”. Bolt announced his appointment by appearing in a video in which he sabres a bottle of Mumm Champagne with one of his gold...
Read More

WALMART WINE

ONE OF THE TOP rated wines in the world can now be found at . . . Walmart.  The discount retailer may not be the first place that comes to mind when thinking of great wines but more than 5OO Walmart stores across the US have started selling bottles of...
Read More

MASSACHUSETTS BREWERS GUILD

The Guild has hired KATIE STINCHON as its Executive Director to create a bigger impact and more synergy between Massachusetts breweries.  She joins the team with more than a decade of experience in event planning, marketing and public relations specializing in nonprofit organizations.  In addition, ROB BURNS from Night Shift...
Read More

PABST BREWING

SIMON THORPE has been appointed as the brewing company’s new Chief Executive Officer.  Thorpe was previously Duvel Moortgat USA President/CEO, where he was instrumental in building the success of the company’s Brewery Ommegang in Upstate New York, and established partnerships with Boulevard Brewing Company and Firestone Walker Brewing Company.  He...
Read More

SAZERAC COMPANY

ELIZABETH WISE has been named Vice President, Government Relations.  She spent the past eight years with Diageo as director of government relations.  While at Diageo Wise was responsible for the company’s extensive tax portfolio and also advocated for the social responsibility agenda.  She also conceptualized and launched the Diageo House...
Read More

BACARDI LIMITED

K.C.KAVANAGH has been appointed Senior Vice President and Global Chief Communications Officer.  In this role she will work to develop strategic internal and external corporate communications to support the company’s efforts to drive growth globally.  Kavanagh will also collaborate with the brand marketing teams to develop integrated public relations campaigns,...
Read More

A BEER A DAY . . .

FORGET AN apple-a-day, a daily pint sounds much nicer! According to new research, a pint of beer a day could help reduce the risk of having a stroke or developing cardiovascular disease. A Pennsylvania State University study of 8O,OOO adults found the natural decline in high-density lipoprotein (HDL), or “good”...
Read More