CANNED WINE IS COOL

YES, IT’S TRUE. It’s the year of wine in a can. According to data from Nielson, canned wine sales are up 125% over the past year, reaching $16.4 million annually. Although they still account for just 1% of the overall wine market in the US. Despite the novelty, there’s are several brands on the market including Union Wine’s Underwood brand from Oregon and Lila Wines which features 4-packs of French rosé, Italian Pinot Grigio and New Zealand Sauvignon Blanc. Why the sudden interest? Some people are just looking for “something fruity” or “anything cold and tasty,” according to a Harris poll of 1975 US adults. And canned wine is poised to deliver. About two-thirds of Americans say the temperature of the beverage is important – it should be cold – while 73% say that having packaging that makes it easy to carry is equally important to them. While canned wine is a fast-growing segment, beer still reigns supreme as the drink of choice during hot weather. A vast majority (92%) of people say they reach for a beer during the summer months, with 47% saying they prefer a “flavored malt beverage” and 45% seeking a craft beer in a bottle.