HOMEMADE BEER SYSTEM

AT-HOME SODA KIT maker Sodastream announced the launch of its inevitable line-extension, the “Beer Bar”. Known for its home beverage carbonation system – which enables consumers to “transform” ordinary tap water into flavored creations with the help of a range flavored concentrates – Sodastream’s latest innovation will give drinkers a chance to “concoct crafted beer in seconds” by adding alcoholic concentrate to sparkling water. The move, according to CEO Daniel Birnbaum, was made in an attempt to serve the growing trend of home-crafted beer. The company’s first offering, “Blondie”, is a light beer that contains 4.5% ABV and has a “smooth authentic taste”. While it’s not clear what authenticity actually tastes like, it is highly likely that bona fide cicerones and world-class brewmasters will be able to detect it on their palates. Beer Bar is currently available in Germany’s online store and should be appearing in US markets soon.