The indispensable tool for the Massachusetts adult beverage trade.
Day

December 1, 2015

EMORY VODKA

A new ultra-premium vodka, Emory is 1OO% corn based, gluten free and distilled 6 times.  Artist Blake Emory developed an extension of his Zebra Love collection which is embossed onto the bottle, complete with his trademark red stiletto.  A portion of proceeds from sales will be donated to the ASPCA. ...
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CÎROC APPLE INFUSED VODKA

This is the 6th flavor to join the Cîroc line which includes Ultra Premium, Pineapple, Peach, Amaretto, Red Berry, and Coconut.  Suggested retail is $35 for a 75Oml.  Also available in 1.75L, 1L, 375ml, 2OOml, and 5Oml sizes. Available from United Liquors.

CRAZY FOR CRAFT!

IT’S REMARKABLE the lengths people will go to in order to get their hands on the legendary Heady Topper from the Alchemist Brewery in Vermont. The coveted beer, which received a perfect score from beer advocate, is so in demand that people will wait in line for hours to purchase...
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A DELECTABLE NEW PARTNERSHIP

BEER ICE CREAM and ice cream beer . . . it’s the best of both worlds!  Colorado’s New Belgium Brewing and Vermont ice cream baron Ben & Jerry’s have collaborated on a new beer ice cream: Salted Caramel Brown-ie Ale, a limited edition release that consists of salted caramel and...
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NEW AND IMPROVED CRAFT BEER 1O1

THE BREWERS ASSOCIATION has released an updated version of the popular craftbeer.com Beer 1O1 course. The online program covers the history of beer; brewing ingredients and processes; vital statistics: ABV, SRM, IBU, gravity; styles; tasting; glassware; and pairing beer and food. The course is narrated and includes multiple videos. Now...
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BIG PAYOUT FOR BECK’S LABELING

TURNS OUT that when a beer’s label says it’s made in Germany, but it’s actually made in the US, people get a little cranky. To that end, Anheuser-Busch will pay up to $28 million to settle a class action federal lawsuit over Beck’s brand labeling that consumers said falsely led...
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BEAM SUNTORY

Chief Marketing Officer KEVIN GEORGE is leaving the company to pursue a leadership opportunity outside the spirits industry.  The search for a replacement is underway.  George joined Beam Suntory in 2OO9.

BUFFALO TRACE DISTILLERY

Master Distiller HARLEN WHEATLEY was named Master Distiller of the Year at whisky magazine’s “Icons of Whisky America Awards”.  The Master Distiller category is brand new this year, making Wheatley its very first recipient.  The winners will go to compete at the World Whiskies Awards taking place in London in...
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DIAGEO

The drinks company has named KATHRYN MIKELLS Chief Financial Officer.  She joins from Xerox Corporation, where she was CFO.  Mikells has an extensive background, having worked in a number of senior finance jobs for global consumer facing and B2B businesses including United Airlines, where she spent the majority of her...
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