The indispensable tool for the Massachusetts adult beverage trade.
Day

July 1, 2014

FOLDS OF HONOR

This summer Budweiser is running its Folds of Honor fundraising program.  Now through August 15, consumers can enter a code contained inside specially-marked packages of Budweiser on Budweiser.com/donate to trigger a $1 donation to Folds of Honor, accounting for up to $1 million combined with wholesaler contributions for a more...
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COLD RIVER WARM HEARTS

Maine Distilleries has partnered with Green Thumb Farms of Fryeburg, Maine, to donate 85OO pounds of Maine potatoes to food banks across New England through the Cold River Warm Hearts program.  In April, enough potatoes to feed over 4O,OOO people, were delivered to The Good Shepherd Food Bank in Auburn,...
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WHO DO THE VOODOO

Contrary to the general expectation that WHO, the World Health Organization, is imbued with objective medical science, once again it has issued a document, its world cancer report 2o14, that, in the section on alcohol, seems to me more a prohibitionistic, political polemic than dispassionate, professional and helpful.  This is...
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A DRINK WITH DONAL O’GALLACHOIR

A DRINK WITH DONAL O’GALLACHOIRBrand Manager for Glendalough Irish Whiskey IF YOU HAVE YET TO meet Donal O’Gallachoir, you soon will.  This Irish-born brand ambassador and self-described whiskey nerd is spreading the gospel of his country’s original spirit: poitín (pronounced “potcheen”).  He recently moved to Boston and is finding a...
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ENDANGERED COCKTAIL OF THE MONTH: THE LAST WORD

HIGH-PROOF SPIRITS are making the rounds at the local cocktail dens in our fair city: shots of overproof rum served with questionable judgment at last call, Navy strength gin making its way into martinis.  Building cocktails with these boozy potations presents an interesting challenge for bartenders who must muscle the...
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The One Beer

THE CRAFT BREWING revolution  has always been about one beer, a single experience that shatters decades of programming from big brewery advertising and changes the way people perceive beer.  No longer is beer a drink of last resort, something to settle for, a mere interchangeable widget easily replaced with another...
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