$6OOK FOR A BOTTLE OF SCOTCH
THERE SEEMS to be no limit to the amount of money collectors are willing to spend on single malt. A rare bottle of Macallan whisky recently set a world record for the most expensive single malt whisky soldatan auction. The six-liter bottle of the highly sought-after Macallan M in a... Read More
DIAGEO BOOSTS TEQUILA PORTFOLIO
DRINKS COMPANY Diageo has added to its tequila offering with the acquisition of super-premium brand Peligroso. The deal comes three weeks after Diageo and rapper-turned-business mogul Sean “Diddy” Coombs teamed up to buy luxury tequila brand DeLeon. Peligroso, founded by two avid surfers, is popular in the action sports and... Read More
RUBY WINES AN AMERICAN STORY
ATTENDING THE 3Oth Annual Wine Tasting of Ruby Wines, Inc., I wondered amid the cheerful bustle about the beginnings of this family company, and set up a breakfast meeting with CEO Bob Rubin to return to yesteryear. In the beginning was the soda company, and it was in Lynn. Bob’s... Read More
ENDANGERED COCKTAIL OF THE MONTH THE WILD-EYED ROSE
ON MARCH 17 jolly drinkers around the world will don green garments, shout “Erin Go Bragh”, and use St. Patrick’s Day as an excuse to get day drunk. It’s a huge day for festivities in Beantown to be sure but, as anyone who’s seen Boondock Saints, Goodwill Hunting, The Departed,... Read More
DRIZLY APP
CONSUMERS in Boston and New York City can now have beer, wine and liquor delivered to their doorstep, thanks to Drizly, a new iPhone app. Conceived by three classmates from Boston College, Drizly is unlike any existing or rival system for delivering alcohol beverages. It gives consumers the convenience of... Read More
JEFF MARX – Marx Consulting & Marketing
FOR A GUY who barely squeaked by in high school and totally finessed college, Jeff Marx at 67 can say in all honesty: “I was one of the very lucky people in this industry.” When Jeff retired from his job as Global Sales Advisor in early 2O14 after a 42-year... Read More
CLASSIC BEERS FOR SPRING
A FEW DECADES AGO, popping to the store for a six-pack of beer would have been no big deal. Depending upon where you lived, the local liquor or grocery store would have offered a dozen or so big named brands, including Stroh’s, Schlitz, Hamm’s, and the Big Three (Anheuser-Busch, Miller,... Read More