KNOB CREEK SMOKED MAPLE
KNOB CREEK SMOKED MAPLE – The first extension to the Knob Creek brand, Smoked Maple Bourbon has, as the name reflects, flavors of maple and a hint of smoke. Suggested retail for a 75Oml is $3O.99. Available from Horizon Beverage Company.
FORTELEZA TEQUILA
FORTELEZA TEQUILA – Produced by the fifth generation of the original Sauza Family, this artisan tequila is available in Blanco, Reposado and Añejo. It is made using only 1OO% mature blue agave, using two small copper pot stills. Available from Burke Distributing and Merrimack Valley Distributing.
JIM BEAM BOURBON
Beam Inc. has initiated its first ever brand campaign for JIM BEAM BOURBON to span all of the brand’s markets globally. Make History is a multi-year, multi-media campaign that will launch in the fourth quarter and roll out in more than 1OO markets around the world over the next nine... Read More
Casillero del Diablo Wine
This year’s Casillero del Diablo Wine Halloween programming features an array of multi-media marketing including the 3rd Annual “Legendary Halloween Costume Contest” in partnership with specialty retailer Spirit Halloween. From October 1 to November 1O, people can share photos of their Halloween attire in Instagram and Facebook. Those dressed as... Read More
This is not just a Prosecco
MIONETTO has a new ad campaign featuring the slogan: “This is not just a Prosecco. It’s Mionetto” that will appear alongside a single bottle of the Mionetto Prosecco Brut silhouetted against a black backdrop. The ad is running in a variety of national publications, from epicurean, fashion and wine magazines... Read More
ON-PREMISE RIOJA WINE CHALLENGE
From Rosados to Crianzas to Gran Reservas, the wines of Rioja are dynamic, diverse and delicious and autumn is one of the best seasons to enjoy them. If you think you’re good at selling wine to your patrons, we invite you to challenge yourself and join our trade competition to... Read More
KENWOOD VINEYARDS PERFECT PASTA PAIRING CONTEST
This contest challenges entrants to create a pasta masterpiece that pairs with one of six Kenwood Vineyards wines. Grand Prize is a Kenwood Vineyards wine country tour package valued at $5OOO. Open to all amateur chefs, the contest is accepting entries through December 1. Entries must include the name of... Read More
TRULY BIZARRE: HELLO KITTY BEER
Yes, you read that right. Hello Kitty beer. The ever-famous feline seems to appear on everything from toys to T-shirts and now she is adorning beer cans. However, the beers are only available right now in China. But that makes it by default a collector’s item here. Licensed by the... Read More
THE RISE OF THE CICERONES
AS BEER LISTS have become more elaborate and chefs spend more time developing food and beer dinners, a need has arisen for an on-premise brew expert – similar to a sommelier. A new program is working to bring an elevated level of beer knowledge to the world of malt and... Read More
F. PAUL PACULT’S SPIRIT JOURNAL HALL OF FAME
FOUR NEW MEMBERS have been inducted into the F. Paul Pacult’s Spirit Journal Hall of Fame. They are: Chivas Regal Gold Signature 18 Year Old Blended Scotch Whisky; Buffalo Trace Distillery Antique Collection/The annual series George T. Stagg Kentucky Straight Bourbon, William Larue Weller Kentucky Straight Bourbon, Sazerac 18 Year... Read More