This year’s Casillero del Diablo Wine Halloween programming features an array of multi-media marketing including the 3rd Annual “Legendary Halloween Costume Contest” in partnership with specialty retailer Spirit Halloween. From October 1 to November 1O, people can share photos of their Halloween attire in Instagram and Facebook. Those dressed as devils and featured with a Casillero del Diablo wine will win bonus points. The grand award winner will receive a DSLR camera. A fully integrated ad campaign will support The Official Wine of Halloween campaign. This includes national and regional print media and radio spots. On- and off-premise will feature devil-themed displays and POS.