Samuel Adams

has announced the first ever honorees of its “Experienceship” – a new mentoring opportunity offered as part of the “Samuel Adams Brewing the American Dream” philanthropy program.  The recipients of the award – San Francisco-based brewer Jim Woods of MateVeza and Rochester, New York-based brewing partners Chris Spinelli and Jon Mervine of Roc Brewing Co. – will have the opportunity to: Receive coaching from various employees of The Boston Beer Company and the craft beer industry (functional areas can include finding and buying ingredients, quality assurance, graphic design, accounting/finance, legal, marketing, sales and distribution, among others); Visit the Samuel Adams Boston Brewery and meet with the brewers; Participate in “Negotiation and Selling Skills” classes taught by The Boston Beer Company’s trainers; and Receive financial support to exhibit at industry events and expos.
     The “Samuel Adams Brewing the American Dream” program provides small business owners with the ingredients (eg, microloans, exposure to business counseling and networking opportunities) to become financially independent and see their dreams come true.  It is available to craft brewers nationwide as well as food, beverage and hospitality small business owners in New England, Lehigh Valley, Pennsylvania, Ohio, Chicago, and New York City.