HIRAM WALKER CARMEL APPLE LIQUEUR
HIRAM WALKER CARMEL APPLE LIQUEURHiram Walker’s newest flavor addition to its portfolio of all-natural liqueurs, schnapps, brandies, and triple-secs, Caramel Apple complements a variety of other spirits and mixers in seasonal cocktails. The launch is being supported with trade advertising, blogger outreach, retail sampling and custom POS. Suggested retail for... Read More
HEINEKEN
is running a multi-channel “Spread Your Holiday Cheer” program from now through December. Through a proprietary mobile app, accessed by scanning the JAGTAG code technology on Heineken’s holiday POS, shoppers have immediate access to images, recipes and e-card greetings they can share through social media outlets. In addition, shoppers can... Read More
SMIRNOFF
has launched the “Smirnoff Nightlife Exchange Project” with the goal of getting 1O million people to participate in nightlife experiences in 5O countries. This year, Madonna joins the Project to find the best dancer to join her next tour. Consumers can co-create and participate in the promotion by contributing ideas... Read More
PAMA LIQUEUR
has launched the “Beyond The Glass Bartender Search”. Created in partnership with the US Bartender’s Guild (USBG), Beyond The Glass seeks the bartender who exemplifies the qualities that make the profession great – beyond creating drinks. The online talent search, which runs until October 31, asks bartenders to nominate themselves... Read More
CHAMBORD LIQUEUR
is partnering with Betsey Johnson for its national “Pink Your Drink” campaign that benefits breast cancer charities. As a breast cancer survivor, Johnson has worked with Chambord in the past. As part of the effort, Chambord will host “Cocktails and Cupcakes” at twenty Betsey Johnson boutiques on October 1. These... Read More
HIRAM WALKER
is running “The Quest” – a cocktail competition series that offers the chance to win an Apple iPad. On the first leg of competition, “Fall Drinks”, consumers are tasked to create an autumn-inspired cocktail that features at least one of the following ingredients: Hiram Walker Caramel Apple Liqueur, Original Cinn... Read More
GUINNESS BLACK LAGER KICK-OFF AT GILLETTE STADIUM
Wholesalers from Massachusetts and Rhode Island gathered at Gillette Stadium in late August for the launch of the new Guinness Black Lager.
APPLETON ESTATE RESERVE REMIXOLOGY BARTENDER CHALLENGE
Three of Boston’s top bartenders gathered at Drink in Boston to compete in the second-annual Appleton Estate Reserve Remixology Bartender Challenge. The first place winner, Sean Frederick wowed the crowd with his performance to Lionel Richie’s “All Night Long” while he created his original “Street Meat” cocktail. For his second... Read More