HEINEKEN USA

will be working with TAXI MAGIC to help consumers easily book and pay for a safe taxi ride home after an evening out.  In the agreement, Heineken USA and its portfolio of Dutch, Mexican and English brands becomes the exclusive alcohol beverage sponsor of the Taxi Magic application.  Developed by RideCharge, this is the first nationwide free online taxi booking service that is directly integrated with taxi dispatch systems – giving the consumers the convenience of online booking from the web or their mobile phone, plus the ability to track the arrival of their taxi.  With the application, consumers can order a taxi online directly through the dispatch system, having more control over the designated driver process and eliminating any hold times.  In addition to the automated, personally-managed reservation process, consumers can track the status of their taxi en route, with the application highlighting the car number and driver’s name.  The application can also provide fare estimates and allows mobile payment with a credit card.  Taxi Magic offers taxi ride solutions in virtually every city and airport nationwide and consumers can use it from any mobile phone or computer.  The application can be downloaded free of charge from the Apple iPhone App Store or BlackBerry App World.  For consumers without smartphones, the service is available via SMS by texting the pick-up address to 571.232.143O or taximagic.com.