PANTHER ROCK WINE COMPANY

Recently started by members of the Franzia family, this company has three new wine brands: Masked Rider, Motos Liberty and Wild Hare.  The brands are being aimed at younger consumers with features such as grip handles on the wine case boxes, tear tabs with cowboy quotes for Masked Rider, screw caps on the Motos Liberty wines and a neon color palette on the Wild Hare label.  Suggested retail is $9.99 for the Masked Rider, $8.99 for the Motos Liberty and $6.99 for the Wild Hare.  Available from United Liquors.