EVAN WILLIAMS HONEY RESERVE KENTUCKY LIQUEUR

This new liqueur marries extra-aged Evan Williams Bourbon with real, natural honey.Bottled at 7O proof and with the addition of pure honey that gives it a sweet, easy-to-drink bourbon flavor, the Honey Reserve’s tagline is “All Flavor. No Sting.”  To create a “buzz”, the release is being supported by an array of retail display materials – including a permanent wire rack, floor bin, shelf talkers, case cards, and a 5Oml counter unit.  On-premise POS including chiller machines, posters, table tents, T-shirts, shot glasses, and buttons will be made available.  All POS materials utilize graphics and the “All Flavor. No Sting.” positioning, rendered in yellow and black.Available in both a 75Oml and 5Oml size, suggested retail is $14.99 for the 75Oml size.  Available from MS Walker.