“BARSMARTSâ€
PERNOD RICARD’s BarSmarts is a first-of-its-kind bartender training and education program that targets the profession at all levels – from celebrity mixologists to bartender protégés to bartending newcomers across the country. BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their award winning BAR... Read More
SOBIESKI VODKA REACHES MILESTONE in RECORD TIME
SOBIESKI VODKA reached its 2OO,OOO-case sales milestone since its US launch less than 12 months ago, announced Imperial Brands, Inc., the exclusive importer of Sobieski Vodka. “Much of the initial credit for Sobieski’s success goes to our sales team and the first-class distributor network that we have put together,†said... Read More
PERNOD RICARD’S COMPLETES ACQUISITION of V&S
Pernod Ricard has completed the acquisition of V&S Vin & Sprit AB (“V&Sâ€). This follows the decision by the European Commission on July 17th to authorize Pernod Ricard’s acquisition of 1OO% of the shares in V&S in accordance with the agreements concluded between the Kingdom of Sweden and Pernod Ricard... Read More
GALLUP’s CONSUMPTION POLL
SIXTY-TWO PERCENT of Americans say they drink alcohol, a percentage that has varied little in the last 1O years. The average drinker reports having consumed 3.8 drinks in the past week. This is the first time the average has dropped below 4 drinks since 2OO1. It had been as high... Read More
BACARDI BUYS into PATRÓN
JOHN PAUL DeJORIA, co-founder of Patrón tequila, announced an agreement that will make way for the funding of a children’s charitable trust, while investing in the continued growth of the company. Although the specific terms of the agreement are confidential, they provide for Mr. DeJoria to become principal owner of... Read More
FUTURE BRANDS
TONY TRUZZOLINO has been appointed to Vice President, Sales – East Region. A 25-year veteran of the beverage alcohol industry, he joins Future Brands from Beam Global Spirits & Wine, where he was Vice President, Commercial Development. Prior to joining Beam Global, Truzzolino was Senior Vice President, National Sales at... Read More
BACARDI LIMITED
SEAMUS McBRIDE will become the Bacardi’s new President and Chief Executive officer effective September 1. McBride was elected by unanimous vote of the board of directors as part of a planned succession process. He will join Bacardi Limited from the Colgate-Palmolive Company, where he served as Executive Vice President and... Read More
WINE INSTITUTE
ALLISON JORDAN has been named Director of Environmental Affairs at Wine Institute, a new department to oversee the sustainable winegrowing program and environmental issues. Jordan, who joined Wine Institute in 2OO4, was previously Communications Programs Manager and also Executive Director of the California Sustainable Winegrowing Alliance, a position she will... Read More
HEINEKEN USA
CHRISTIAN McMAHAN has been named the new Chief Marketing Officer for Heineken USA. KEN KUNZE decided to depart the company following an 11-year tenure with the organization, the last three as Chief Marketing Officer and member of the management team. McMahan, formerly a Vice President of Marketing for Diageo North... Read More
PERNOD RICARD USA
THOMAS G. KREKELER, a veteran beverage alcohol operations executive, has been appointed as Plant Manager at the Wild Turkey Distillery in Lawrenceburg, KY. Krekeler joins Pernod on August 18.