Promotions

Newcastle Brown Ale is running its holiday “MAN-ual” promotion designed to assist men during the season.  The MAN-ual will feature tips on entertaining and fashion as well as easy to make recipes.  The MAN-ual will also include special offers from promotional partners Cabot Cheddar Cheese and Java-Log.

Hornitos Tequila is utilizing holiday-themed danglers, case cards, table tents, and napkins.  Hornitos is also offering a gift pack that includes a 75Oml bottle of Hornitos Reposado accompanied by a flask and recipes.

A custom Knob Creek Bourbon label will be available during in-store promotions and online at www.knobcreek.com.  Consumers can have a customized message printed onto this holiday-themed label.

Canadian Club whisky’s holiday promotion includes a “Damn Right Your Dad Drank It” 2OO9 calendar mail-in offer, pole topper and display.

The Glenlivet’s new consumer advertising campaign is aimed at creating awareness of the full family of The Glenlivet malts. The “Family Tree” campaign consists of six print executions – each highlighting a different marque in The Glenlivet family. The campaign will debut with a full schedule of consumer publications that... Read More

COURVOISIER COGNAC launched its Le Nez de Courvoisier program to educate distributors and the trade across the country about the House Style of Courvoisier.  Le Nez (“The Nose” in French) enhances the cognac tasting experience by focusing on the sense of smell, which drives taste and creates greater and deeper... Read More

HORNITOS TEQUILA is partnering with BuyYourFriendADrink.com to offer consumers the opportunity to buy their favorite Hornitos cocktail for friends via mobile phone or email.  Also, the brand is introducing the LightPad from Cognifex Ltd., a packaging innovation which offers a lighting solution to make Hornitos stand out in the bar.

OVAL VODKA is launching a competition to determine its signature cocktail – the OVAL Office. The brand is calling on bartenders, cocktail lovers and consumers to create original vodka recipes and submit them at www.ovalvodka.com.  Deadline for submissions is October 25, after which a committee of certified vodka connoisseurs will... Read More

DISTILLED SPIRITS COUNCIL’s website ProhibitionRepeal.com highlights the history and legacy of Prohibition in the 75th anniversary year of national Prohibition Repeal.  The site offers visitors comprehensive information about the history of Prohibition authored by some of the best known spirits writers in America, as well as photos, facts, calendars, blogs... Read More

To help on-premise and off-premise retailers get into the spirit for the two-month Oktoberfest selling season, Paulaner is offering Oktoberfest-themed POS and festive German décor.   To further assist retailers, ‘Celebrate Paulaner Oktoberfest’ will be branded on all paper POS, including pennants, window posters, coasters, case card/easel, table tents and stickers.