The indispensable tool for the Massachusetts adult beverage trade.

Single Blog Title

This is a single blog caption


BUDWEISER MAY have earned the top spot for its value but it’s Corona that’s the envy of all these days.  Constellation Brands reported a 13% jump in beer sales in the summer months.  The gains come as the beer industry in general falters amidst sagging numbers.  The success has come from a number of fronts.  Summer sales were boosted by a limited-edition canned version of Corona and marketing tied to sports, including the Summer X games and a Corona Extra sponsorship of the August Mayweather vs. McGregor fight, which set a pay-per-view revenue record.  Constellation plans a national launch next year for a new version of Corona called Corona Premier, as well as a rollout of a product called Corona Familiar.