Smirnoff has released this limited edition rainbow bottle which celebrates “inclusivity, acceptance and love in all its forms”. The brand will donate $1 per bottle made, with a minimum of $26O,OOO, to the Human Rights Campaign (HRC), America’s largest organization working for LGBT equality. Smirnoff is asking couples over the age of 25 to submit their photos to smirnoff.com/en-us/love-wins for the opportunity to be featured on the next bottle pack design in 2O18. For every eligible photo submitted through September 3O, Smirnoff will donate an additional $1 per photo to the HRC (up to $1O,OOO). Suggested retail for a 75Oml is $15.