BREWERS ASSOCIATION

The trade association has named KEVIN DOIDGE as the organization’s new Sales Director. In this role he will be responsible for developing relationships and selling high-level sponsorships for all BA properties, including the organization’s publications, websites and events, focusing on non-endemic category development. With nearly two decades of marketing experience, Doidge has worked on sponsorship sales, strategic consultation, activation, negotiation, multi-agency collaboration, relationship building and management of integrated marketing programs. He has extensive experience with brand partnerships across a variety of entertainment properties including food and beverage, film, Cirque du Soleil, NBA, college athletics, fashion, golf, tennis, and individual athletes.