The indispensable tool for the Massachusetts adult beverage trade.

HOME

Tenure England Vodka Launches in Massachusetts

Hailing from a distillery established in England more than 250 years ago, Tenure England Vodka begins its reign in Massachusetts this month. Refined in its appearance and its creation, Tenure maintains highest standards for distillation and is made in the classic European style. Careful attention is paid throughout the distillation...
Read More

Dos Equis’ Cool Can Sizzles This Summer

Heineken USA announced the Dos Equis Taste Adventure All Summer program to heat up retail sales and cool off summer drinking occasions. The program, beginning May 1st, leverages the overall growth of Mexican Imports and the rising popularity of beer served in cans. Cans have never been more popular, legitimized...
Read More

GENETICS DETERMINE DRINKING

HOW MUCH ONE DRINKSis strongly influenced by whether the drinkingis reinforced bypleasurable sensationsor punished by torment.The outcome islargely decidedby inheritance. Key aspects of drinking are how the body – especially the brain – metabolizes, degrades, neutralizes alcohol, and whether the process rewards or punishes the drinker.  Genetic variability plays a large...
Read More

Wine Riot

MORGAN FIRST and TYLER BALLIET of SECOND GLASS are REINVENTING WINE  EDUCATION ONE RIOT at a TIME FOR THE NOVICE DRINKER, learning about wine can be nothing if not intimidating.  And for many young people, it has an air of the unattainable.  It’s not that there aren’t countless approachable wines...
Read More

Fall Beers

FALL IN NEW ENGLAND can be a challenging time for beer drinkers.  Ranging from the occasional blistering hot day to temperatures fast falling in the evenings, finding the right beer for the moment requires a wide range of flavorful offerings.  The all-too-early release of Octoberfest beers in July to the...
Read More

ABCC CHAIRMAN KIM GAINSBORO

ONE MIGHT IMAGINE that walking into the Alcoholic Beverage Control Commission headquarters to meet with Chairman Kim Gainsboro would feel a bit like walking into the principal’s office.  This is, after all, where the letter of the law as it applies to “the sale, purchase, transportation, manufacture, consumption and possession...
Read More

SAGRANTINO di MONTEFALCO

UMBRIA, called the “Green Heart of Italy”, has long been shaded vinously by Tuscany, its immediate neighbor to the northwest.  The white wines of Orvieto were the first to attract outside notice, then Lungarotti’s array from Torgiano.  Now, however, Umbria has conjured up a wine fit to stand with any...
Read More

WINES of the FIRST WESTERNERS

A VERY OLD SAYING WARNS, “Beware of Greeks bearing gifts.”  Perhaps prudent 32OO years ago in ancient Troy, the advice is now seriously out of date, especially pertaining to Giota and Andrea Englisis bearing wine.  Their Athenee Importers Third Annual Road Show recently crossed the US, bearing dozens of tasting...
Read More