Promotions

 has launched the “Beyond The Glass Bartender Search”.  Created in partnership with the US Bartender’s Guild (USBG), Beyond The Glass seeks the bartender who exemplifies the qualities that make the profession great – beyond creating drinks.  The online talent search, which runs until October 31, asks bartenders to nominate themselves... Read More

 has launched the “Smirnoff Nightlife Exchange Project” with the goal of getting 1O million people to participate in nightlife experiences in 5O countries.  This year, Madonna joins the Project to find the best dancer to join her next tour.  Consumers can co-create and participate in the promotion by contributing ideas... Read More

 is running a multi-channel “Spread Your Holiday Cheer” program from now through December.  Through a proprietary mobile app, accessed by scanning the JAGTAG code technology on Heineken’s holiday POS, shoppers have immediate access to images, recipes and e-card greetings they can share through social media outlets.  In addition, shoppers can... Read More

 has initiated a search for a Rumologist using a social media campaign.  The grand prize is $5O,OOO, a Tommy Bahama wardrobe and the job of being the company’s chief rum consultant and rum ambassador for the next year.  The Rumologist will also help create new cocktails and rum-inspired menus at... Read More

 and the United States Bartenders’ Guild are running the “Auchentoshan Switch” contest that will take one US bartender to London and one UK bartender to New York City.  They will literally switch jobs and countries for two weeks (US bartender goes to 69 Colebrooke Row in London which is home... Read More

For Halloween Dos EQUIS is running“Masquerade” – a program featuringthe brand’s Most Interesting Man in theWorld. Beginning October 1, shopperscan check in through their mobiledevices to claim instant rewards, gainaccess to content and collect clues toearn points at retail. At the end, TheMost Interesting Man will award six ofhis most... Read More

The Peter Mondavi Sr. Family in conjunction with the 15Oth anniversary of NapaValley’s first winery, has launched a search for the oldest Charles Krug Winery bottle inexistence. Founded in 1861, Charles Krug Winery is the birthplace of the Napa Valley wineindustry and has been in the Peter Mondavi Family for... Read More

is running the “Your Beer. YourGear.” fall retail program designedto provide added value in-storevia cross merchandising offers andonline via customizable Newcastlegear. From t-shirts and baseballcaps to messenger bags and hoodies,consumers can customize a variety ofbranded merchandise and receive adiscount by going online and enteringthe UPC from their Newcastle bottle.POS materials... Read More

Martha Stewart Living Omnimedia and Callaway Digital Arts have released the Martha Stewart Cocktails App for the iPad at the App Store. Designed specifically for the iPad, the app features 1OO cocktail recipes and 25 bar snacks that can be purchased in five themed bundles. It includes “how-to” videos, bar... Read More

PUCKER VODKA and Patti Stanger, star of Bravo’s “Millionaire Matchmaker” are teaming up for the brand’s “Break Up and Match Up” program.  Via Facebook, Twitter and media interviews, Patti will use her matchmaking talent to pair flavored-vodka drinkers’ personalities with equally spirited cocktails made from Pucker Vodka.  For more information... Read More