Promotions

BEAM GLOBAL SPIRITS & WINE and CANADIAN CLUB whisky have renewed their partnership and support of Movember, a charity that encourages men to grow a “Mo” – slang for moustache – for the month of November to raise awareness and funds for the Prostate Cancer Foundation and the Lance Armstrong... Read More

18OO SILVER TEQUILA has launched a new ad campaign featuring The Sopranos star Michael Imperioli.  In a series of spots, Imperioli brandishes his signature tough guy image while lamenting that tequila has lost its way and become too serious.  The intent is to highlight 18OO Silver as being approachable and... Read More

GUINNESS has released a new iPhone App: the Guinness Pub Finder – US.  The new app is divided into several sections: “Locate a Pint” uses GPS to locate the consumer and the pubs serving Guinness nearest to their current location.  It then provides name, address and telephone number of the... Read More

KAHLÚA is running a broad scale advertising campaign through the holidays.  In addition to more print advertising, are national cable television ads which will highlight the brand’s Mexican heritage, taste appeal and classic cocktails such as Kahlúa & Club, Kahlúa on the Rocks and The Kahlúa White Russian.  Television spots... Read More

The LUPEC Boston Tiki Party will take place Saturday, November 14 from 7 to 11pm at Villa Victoria Center for the Arts, 85 West Newton Street in the South End, Boston.  A 195Os-themed Tiki cocktail party featuring retro-libations, live entertainment, dancing, canapés, and a prize raffle – this is LUPEC... Read More

Dekuyper has launched MixMastersUSA.com, a first-of-its-kind website designed and created by bartenders for bartenders. The online community allows bartenders to create profiles, “follow” one another and download widgets and applications that focus on relevant, up-to-date information on bartending and the spirits industry.  Featured site tools include the “Drink Shrink”, “Cocktails... Read More

JAMESON IRISH WHISKEY is running its first-ever TV advertising campaign in the US.  The campaign focuses on tall tales of John Jameson and the passion he had for his whiskey.  The spot takes place in 1781, with John Jameson on a ship transporting barrels of his whiskey.   When a fierce... Read More

J. LOHR VINEYARDS & WINES will be funding mammograms for women in need through its partnership with the NATIONAL BREAST CANCER FOUNDATION.  Designated a commemorative release in honor of Jerry Lohr’s late wife Carol Waldorf Lohr, $2 from every bottle sold of 2OO5 J. Lohr Carol’s Vineyard Cabernet Sauvignon will... Read More

is running “On the Road with the One and Only”, a retail program in partnership with spin.  The promotion will award an assignment to one consumer to go on tour for one week to experience and document life on the road with up-and-coming band Shout Out Out Out Out.  Not... Read More

Playing off of its Most Interesting Man campaign, DOS EQUIS is unmasking the brand’s “Most Interesting Tricks” Halloween program.  For the month of October, Most Interesting Tricks retail displays will feature a Dos Equis branded steamer trunk, framed portraits of the Most Interesting Man and Dos Equis Most Sacred Magician... Read More