Promotions

barsmarts.com BarSmarts Wired Wave 3 is now open to enrollment through October 31.  The online program from Pernod Ricard USA is open twice a year in two to four month intervals.  Unlike “invitation only” BarSmarts Advanced, Wired offers any bartender an opportunity to participate and become certified through a password-protected... Read More

GREY GOOSE Entertainment, the United States Bartenders Guild (USBG) and the Sundance Channel will be presenting Beyond the Bar, a series of vignettes celebrating bartenders from around the world.  After hundreds of bartenders put their cocktail creativity to the test, a group of twelve characters were selected as the world’s... Read More

 has launched a multi-million dollar marketing campaign around the theme “Secrets Worth Sharing”.  Evan Williams is basing its new creative approach on an “inner circle” strategy.  According to research conducted by Heaven Hill Distilleries (producers of Evan Williams), loyal consumers feel like they are “in the know” about the best... Read More

has partnered with KTM MOTORSPORTS for the 2O1O motocross season.  The Jägermeister/KTM Factory Racing Team will feature rider Mike Alessi as well as a new generation of bikes: the 35O SX-F.  Jägermeister is the first and only spirit brand to act as a sponsor of motocross – entering the sport... Read More

has brought back its adventure campaign: “Hide a Case”, which ran from 1967 to 1991. It was one of the longest running promotions in spirits’ history.  During that time, 25 cases of Canadian Club were hidden around the world, in remote locales from Mt. Kilimanjaro to the Great Barrier Reef. ... Read More

has signed with PLAYBOY GOLF as the national presenting sponsor of the 2O1O Playboy Golf Scramble where participants compete on specially selected courses at the local level for the honor of reaching the annual national finals in Southern California.  All Playboy Golf events raise money for local charities, feature a... Read More

is running a new ad campaign: Would You Have a Drink with You?  The effort will feature multiple celebrities – launching with playboy magnate Hugh M. Hefner.  The first ads are set in the legendary Playboy Mansion and feature Hefner seated at a bar having a drink with himself via... Read More

is running a new episodic-style ad campaign that showcases a series of ways consumers can experience the “stepped-up” life.  The lighthearted campaign urges consumers to move beyond their old ways of thinking to “See the Light” – the new tagline for the brand – and take their lifestyle and their... Read More