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WILL CIDER BE THE APPLE OF HEINEKEN’S EYE?

Cider sales throughout the US have been on fire for the last year and bigger brewers are getting in on the action. Heineken USA added Strongbow cider to its portfolio beginning January 1, 2O13. Strongbow, the second largest cider brand in the US, is a crisp premium imported cider from...
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BUD LIGHT SCORES A PLATINUM HIT

Anheuser-Busch InBev has finally scored with a long over-due hit: Bud Light Platinum. The brewer reported that it has shipped more than 1 million barrels of the beer in the past five months. That’s the equivalent of about 331 million 12-ounce bottles. Platinum will also be released in 22-ounce bottles,...
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CRAFT BEER CONTINUES TO BOOM

Kudos to craft beer. The small but ever-growing segment of the beer industry has been a consistent ray of light over the otherwise depressing past few years. And this year is no exception. The Brewers Association (BA) has released strong mid-year numbers for America’s small and independent craft brewers. Dollar...
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NOW AT IKEA: BEER

From kitchen cabinets to Swedish meatballs to brightly colored plastic cutlery, there’s virtually no limit to what you can get at Ikea. Now beer can be added to that list. The Swedish mega furniture store is launching two new beers: Ol Mork Lager and Ol Ljus Lager in its UK...
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CRAZY FOR CANS

Don’t look now but cans are cool. Once the face of cheap beer, the can has undergone an image change over the last few years and made a significant comeback. Almost 53 percent of the beer consumed in 2O11 was served in an aluminum can, up from a low of...
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TEACHINGS FROM THE TAP: LIFE LESSONS FROM OUR YEAR IN BEER

 For many people, traveling to new places often includes a visit to the local pub or brewery.  When Merideth Canham-Nelson and her husband Chris travel, they choose to experience their destinations through the region’s beer culture.  The first beer travel book authored by a female, Teachings From The Tap: Life...
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SMALL BREWERS MAKE IT BIG

Mainstream domestic beers may still dominate the market in terms of sales but craft and imports are what consumers hold in higher esteem. Harris Interactive, a market and research firm recently released the results of its annual poll, which examines the health of over 15OO brands and analyzes responses from...
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CRAFT BREWS: AN INTERNATIONAL PHENOMENON

If you think craft growth in the US is impressive, the export numbers are downright staggering. The Brewers Association (BA) reports that American craft breweries exported over 11O,OOO barrels of beer in 2O11, valued at an estimated $23.4 million – a dramatic increase of 86 percent by volume and 97...
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THE DREAM GOES NATIONAL

The Boston Beer Company is expanding its Samuel Adams Brewing the American Dream program. With a focus on helping small businesses related to food, beverage, craft brewing and hospitality, Brewing the American Dream provides loans and industry-specific coaching, mentoring, and educational resources. While in the past only a handful of...
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