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On Beer Report

CRAFT BEER BESTS BUD

THE NUMBERS are close but Americans now buy more craft beer than Budweiser. Craft brewing is certainly still a niche, albeit a fast-growing one, but it’s become a force to be reckoned with. According to the Brewers Association, craft labels make up about 14 percent of the US beer market....
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PABST BLUE RIBBON GOES FOR BIG BUCKS

FOR THE last decade-plus, Pabst has become famous for being both chic and cheap. But the iconic American beer is being sold to a Russian brewer. C. Dean Metropoulos will sell Pabst Brewing Co. to Oasis Beverages and TSG Consumer Partners in a deal that values the brewery at $7OO...
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HOW DO YOU MARKET A BEER CALLED SNAKE VENOM?

SCOTTISH BREWER Brewmeister has come out with what it claims is the world’s strongest beer. Made from smoked peat malt with both beer and Champagne yeasts, Snake Venom contains a whopping 67.5% ABV. But alas, sadly the brewer is currently unable to actually market this mega beer to the masses....
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BAD BARLEY CROPS

BEER DRINKERS, get ready to open your wallets, beer prices are set to skyrocket and it’s all because of a bad barley harvest. Canada – which is the world’s second-largest exporter of malting barley – has harvested its smallest crop since 1968. Cold, wet weather this year has led to...
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BEER FLAVORED COFFEE . . . THE NEXT BIG THING?

LEAVE IT to Starbucks to come up with a beer-flavored coffee. Dark Barrel Latte, made with a syrup that reportedly tastes like a stout, is the company’s latest venture. The caffeinated concoction (that has no actual alcohol in it) is topped with whipped cream and dark caramel sauce. According to...
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SPREADABLE BEER . . . A DREAM COME TRUE

GET READY because spreadable beer is here. You can bet Homer Simpson is licking his lips right now. Italian condiment Birra Spalmabile the result of a collaboration between chocolatier Pietro Napoleone and Emanuela Laurenzi’s brewery Alta Quota. “We created a cream made of beer by balancing every ingredient we used...
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A $2O BILLION YEAR

THE CRAFT BEER industry is on tap for a killer year as sales will likely eclipse $2O billion in 2O14, according to a new report from market research firm Mintel. Of the total sales predicted for this year, the firm believes more than 84 percent ($17.2 billion) will come from...
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AB INBEV BRANCHES OUT

Looking to capitalize on craft’s momentum, Anheuser-Busch InBev (AB InBev) will establish a new business arm for beers in the US in a move to expand its presence in the growing beer market. To be based in Chicago, the proposed unit will offer brands such as Goose Island and Blue...
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BEER BUBBLES TO THE TOP

AS THEY HAVE for most of the past two decades, Americans who drink choose beer over wine and liquor as the type of alcohol they imbibe most often. This year, 41% of US drinkers report they typically drink beer; 31% name wine and 23% liquor. At 41%, Americans’ current preference...
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SWOONING FOR AMERICAN CIDER

NO DOUBT about it, Americans are falling in love with cider.  The market continues its steady climb to new heights with each new monthly release.  Combined data from the US Department of Commerce (imported cider) and Tax and Trade Bureau (TTB) wine reports (domestic cider) show April 2O14 volumes up...
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