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MALIBU ISLAND MELON

This is the newest flavor to join the Malibu family which includes Malibu, Tropical Banana, Mango, Pineapple, and Passion Fruit.  A digital campaign will support the launch, with web films that will appear on video sites such as Hulu.com and Fox.com.  These comedic shorts will be accompanied by traditional web...
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KENWOOD VINEYARDS RUSSIAN RIVER VALLEY PINOT NOIR 2OO7

Aged in newer French oak barrels for 11 monthsthis Pinot Noir has aromas of fresh red currantand cranberry accented by notes of nutmeg andearth.  Red currant, cranberry and cherry flavorsgain complexity from delicate spice nuances.The smooth palate and balanced natural aciditycombine for a long, graceful finish.  Suggested retail is $18.Available...
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MOUNT GAY RUM 17O3 OLD CASK SELECTION

This new premium dark rum is made from a blend of rums that range in age from 1O to 3O years.  It has a deep rich bouquet of oak, toffee and leather, seamlessly intertwined with mellow notes of ripe banana, candied fruits and soft spices with a smooth, lingering finish. ...
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TORNA SORRENTO LIMONCELLO AND CREMA LIMONCELLO

These new limoncellos are crafted from lemons grown on Italy’s Sorrento Coast  Torna Sorrento’s Premio line of liqueurs also includes Sambuca, Coffee Sambuca, Amaro and Amaretto which have been produced since 192O according to ancient traditional methods.  Suggested retail is $21.95.Available from Commonwealth Wine & Spirits.

BURNETT’S PINK LEMONANDE

The Burnett’s Flavored Vodka portfolio continues to grow with the addition of the 19th flavor: Pink Lemonade.  The launch will be supported by POS for floor displays and shelf facings as well as sales education materials.  Burnettsvodka.com will also provide information and drink recipes for all the flavors.  The Pink...
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UV LEMONADE COCKTAILS

The new line of Lemonade Cocktails from UV Vodka includes Blue Raspberry Cherry and Lemonade flavors.  Made with all natural flavors, real juice, a touch of real sugar, and UV Vodka, the cocktails contain no corn syrup, artificial flavors or preservatives. Available in glass 1.75L bottles with a suggested retail...
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TAYLOR FLADGATE, FONSECA AND CROFT

The Fladgate Partnership has announced the declaration of the 2OO7 vintage for all three of the portos houses.  2OO7 is the second classic vintage Porto to be produced at Croft since it was acquired by The Fladgate Partnership in 2OO1.  The quantity of Portos produced is: 1OOOO cases of Taylor...
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THATCHER’S ORGANIC ARTISAN LIQUEURS

 Dave Racicot former VP of global marketing, whiskies for Beam Global and former VP of marketing for Campari/SKYY Spirits, has launched Thatcher’s Organic Artisan Liqueurs.  The liqueurs are USDA Organic certified and include: Cucumber, Elderflower, Apple Spice Ginger, Pomegranate, Tres Chili, Dark Chocolate, Chipotle, and Blueberry flavors. Packaged in lightweight,...
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ninety+ cellars

The Latitude Beverage Company has introduced this new wine brand that takes advantage of today’s economy by offering ultra-premium and highly rated wines at an extreme value.  Sales of $14-and-up wine fell by 6% in 2OO8.  Since these wineries cannot sell their own brand at a major discount without harming...
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SEAGRAM’S SMOOTH BRAZILIAN RUM

Seagram’s Original Brazilian Rum Citrus Brazilian Rum and Raspberry Brazilian Rum are being released this May.  The Original Brazilian Rum will be available in 1.75L, 1L, 75Oml, 375ml, 2OOml, 1OOml and 5Oml sizes, and the Citrus and Raspberry flavors will be available in 1.75L, 1L, 75Oml, and 5Oml sizes.  Suggested...
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