The indispensable tool for the Massachusetts adult beverage trade.
Category

Brand News

DOS LUNAS GRAND RESERVE TEQUILA

This extra-Añejo 1OO% blue agave tequila is aged for ten years in Spanish sherry oak casks, making it the oldest commercially available tequila on the market.  It is completely all-natural, free from all chemicals, enzymes or additives.  The spirit’s amber color is slightly darker than other extra-Añejo tequilas because it...
Read More

IRISH MIST

This Irish whiskey liqueur has a new package designed to position the spirit as an accessible mixer and approachable beverage.  Moving significantly away from the decanter shaped bottle of the past, the new, taller design takes its inspiration from the Irish whiskey category itself.  The new packaging will be positioned...
Read More

SAMUEL ADAMS WINTER CLASSIC

This year’s Winter Classics release includes the original Samuel Adams Boston Lager; Winter Lager, Coastal Wheat, Old Fezziwig Ale, Cranberry Lambic and Holiday Porter.  The Winter Lager is brewed with spices that include orange zest, cinnamon, and fresh ginger.  The Coastal Wheat is a twist on the Hefeweizen style, complimented...
Read More

WOLAVER’S ALTA GRACIA COFFEE PORTER

The latest addition to the Organic Farmers series, this porter is brewed with organic roasted barley and chocolate malts for a rich, dark and robust flavor.  It has an infusion of organic vanilla beans and coffee from the Dominican Republic farm community Alta Gracia.  This non-profit farm works to empower...
Read More

A BOTTLE AND SOMETHING EXTRA – HOLIDAY VAPS

ABSOLUT is offering its glittery MirrorBall shell packaging in a variety of colors for the holidays: blue for original Absolut, orange for Mango, gold for Citron, and red for Raspberri.  JAMESON IRISH WHISKEY is once again offering its 75Oml with two Jameson rocks glasses gift pack.  THE GLENLIVET’s special pack...
Read More

PANTHER ROCK WINE COMPANY

Recently started by members of the Franzia family, this company has three new wine brands: Masked Rider, Motos Liberty and Wild Hare.  The brands are being aimed at younger consumers with features such as grip handles on the wine case boxes, tear tabs with cowboy quotes for Masked Rider, screw...
Read More

THE GLENLIVET NÀDURRA TRIUMPH 1991

This new limited-edition expression of the Nàdurra range will be available in November.  A unique approach to single malt, the new offering was created using Triumph barley, a single-source of grain no longer used at The Glenlivet distillery.  It was distilled and casked in Speyside in 1991.  Aged a full...
Read More

EVAN WILLIAMS HONEY RESERVE KENTUCKY LIQUEUR

This new liqueur marries extra-aged Evan Williams Bourbon with real, natural honey.Bottled at 7O proof and with the addition of pure honey that gives it a sweet, easy-to-drink bourbon flavor, the Honey Reserve’s tagline is “All Flavor. No Sting.”  To create a “buzz”, the release is being supported by an...
Read More

HIRAM WALKER GINGERBREAD and PUMPKIN SPICE LIQUEURS

These two all-natural liqueurs are returning for a limited seasonal release.  The Gingerbread, which is the first and only nationally available gingerbread liqueur, has a rich, nutmeg color and flavorful blend of brown sugar, ginger, vanilla, and spice.  The Pumpkin Spice has the taste of vanilla, graham cracker and pumpkin...
Read More

CONNEMARA SINGLE MALT IRISH WHISKEYS

Cooley Distillery in Ireland has unveiled new branding for its award winning Connemara Family of Peated Single Malt Irish whiskeys.  The new packaging pays homage to its roots while maintaining a modern appearance.To coincide with the new branding, the Connemara line has been extended with the launch of a new...
Read More