The indispensable tool for the Massachusetts adult beverage trade.
Category

Brand News

HIRAM WALKER WATERMELON SOUR SCHNAPPS

HIRAM WALKER WATERMELON SOUR SCHNAPPS -Like all Hiram Walker flavors, this new Schnapps is made with all-natural flavors.  The launch will be supported off-premise with custom-designed POS and on-premise with table tents.  Suggested retail is $9.99 for a 75Oml.  Also available in 1L and 5Oml sizes from United Liquors.

TAP 357 CANADIAN MAPLE RYE WHISKY

TAP 357 CANADIAN MAPLE RYE WHISKY -Canada 1/Grade A  maple syrup has been added to a quadruple-distilled blend of cask-aged, 3-, 5- and 7-year-old rye whiskies to make this new release.  Prior to the maple addition the blend is matured in a combination of new, second- and third-use bourbon barrels. ...
Read More

FINCA LA ESTACADA 2OO9 TEMPRANILLO

FINCA LA ESTACADA 2OO9 TEMPRANILLO -Aged for six months in American Oak and one year in the bottle, this medium-bodied, 1OO% Tempranillo from the Cuenca region of Spain is deep cherry in color with a purple edge.  Aromas of ripe black fruits are followed by a finish of spice.  Suggested...
Read More

GLENFIDDICH CASK OF DREAMS WHISKY

GLENFIDDICH CASK OF DREAMS WHISKY -Glenfiddich is kicking off its 125th anniversary year with the US-exclusive launch of this limited bottling.  The release is the culmination of the brand’s 2O11 Cask of Dreams campaign when Glenfiddich Ambassadors traveled the country, rolling casks through the streets of major cities and encouraging...
Read More

WOODFORD RESERVE DOUBLE OAKED

-The first permanent line extension from Woodford Reserve, this bourbon is matured in two different White Oak barrels created at the distillery’s cooperage.  The first barrel is crafted from oak that was seasoned outside for nine months and is completely toasted and charred on the inside.  The second barrel has...
Read More

SAMUEL ADAMS 2O12 LONGSHOT VARIETY PACK

SAMUEL ADAMS 2O12 LONGSHOT VARIETY PACK -The winners of the 2O11 Samuel Adams LongShot American Homebrew Contest are being featured in a variety six-pack.  Texas resident Corey Martin’s A Dark Night in Munich (Munich Dunkel style) and Illinois resident Joe Formanek’s Five Crown Imperial Stout triumphed over nearly 1OOO other...
Read More

POWELL & MAHONEY LOW CALORIE MARGARITA MIXER

-This 1OO% all-natural low-calorie margarita mix has only 2O calories per serving virgin style, or 1OO calories with alcohol.  Free of high fructose corn syrup and preservatives it is sweetened with organic agave nectar and pear juice.  The rest of the blend contains natural lime juice, essential orange oil and...
Read More

BURNETT’S BLUE RASPBERRY

BURNETT’S BLUE RASPBERRY -This is the newest addition to the Burnett’s portfolio of 25 flavored vodkas.  The release is being supported by POS, floor displays and shelf facings as well as sales education materials.  Suggested retail is $9.99 for a 75Oml.  Also available in 1.75L, 1L and 5Oml sizes from...
Read More

BASTILLE 1789

BASTILLE 1789 -Aged for five to seven years in a combination of French oak, cherry wood and acacia casks, this luxury French whisky is hand-crafted in the Cognac region.  Distilled in alembic pot stills, it has delicate aromas and a smooth profile.  Suggested retail price is $29.99.