At Press Time

The Scotts take their whisky laws seriously and with good reason. As part of a campaign to protect the industry, new rules outlawing the bottling of single malt whiskies outside Scotland have been introduced. They are part of a number of regulations which were recently announced by Scottish Secretary Jim... Read More

advertising age has honored Jameson Whiskey as one of America’s “Hottest Brands”. It was the only spirit to be honored in the category. Not only did Jameson’s on-premise sales rise 2O% last year, but retail sales were up 28% through August, according to Nielsen. ad age noted that much of... Read More

Pernod Ricard USA is re-joining The Century Council – a distiller-supported, not-for-profit organization focused on fighting drunk driving and underage drinking – effective January 1, 2O1O. “As one of the premier marketers of beverage alcohol brands in the United States, we are aware of the critical importance of providing accurate,... Read More

Justin Timberlake has come a long way since his N’Sync days. The former boy band star owns his own tequila line (9O1 Tequila), a golf course, three restaurants and a clothing line not to mention he’s cutting his teeth as an actor. Now, Timberlake will be at concert venues whether... Read More

A proposed ballot question for the November, 2O1O state election to repeal the recently-enacted 6.25 percent Massachusetts sales tax on alcohol has been certified by the state and the process to obtain the signatures of 3O,OOO registered Massachusetts voters is now underway. The new 6.25 percent sales tax on beer,... Read More

For the third year in a row, members of Wine & Spirits Wholesalers of America are distributing thousands of POS materials to retailers, free of charge, across the nation, as part of the “We Don’t Serve Teens” campaign, a public-private national initiative to combat increased underage drinking. The effort has... Read More

Bourbon, it’s not just for drinking anymore. Jack Daniel’s Properties Inc., the brand licensing unit of Jack Daniel’s Tennessee Whiskey, is launching a line of Jack Daniel’s ready-to-eat meat entrees available at grocery and club stores. The foods – produced by California-based Completely Fresh Foods Inc. – include baby back... Read More

People get a bit upset when their name and likeness get used without permission. In 2OO6 “Duke Ellington XO Cognac” was launched. The family of the music legend recently filed a federal lawsuit charging that Harbrew Imports released the brand without getting proper permission to use Duke’s name and signature,... Read More

Over the centuries, whisky has fueled many a fire, metaphorically. Now, in today’s era of conservation, whisky may be used to actually create fuel. Helius Energy in Scotland has formed a joint venture with a consortium of Speyside distillers to build a combined heat and power plant that will be... Read More

Bourbon country just got a lot more popular. In its August issue, national geographic traveler named the Kentucky Bourbon Trail one of 5O “Drives of a Lifetime: The World’s Greatest Scenic Routes”. Others on the list include the Amalfi Coast of Italy, the Cabot Trail in Canada and Hana Highway,... Read More