At Press Time

At whisky magazine’s annual Icons of the Industry luncheon, held at Bourbons Bistro in Louisville, Kentucky, honoring American distilleries and their work over the past year, Buffalo Trace Distillery was named “American Visitor Attraction of the Year”. Buffalo Trace also received the distinction of “Highly Commended” in the Innovator of... Read More

The National Beer Wholesalers Association (NBWA) website, nbwa.org, has been named the winning site in PR News’ Nonprofit PR Awards competition. The honor was presented at the National Press Club in Washington, DC in November. The site was re-launched in 2OO8 and is a powerful communications, educational and marketing tool.... Read More

Justin Timberlake has come a long way since his N’Sync days. The former boy band star owns his own tequila line (9O1 Tequila), a golf course, three restaurants and a clothing line not to mention he’s cutting his teeth as an actor. Now, Timberlake will be at concert venues whether... Read More

A proposed ballot question for the November, 2O1O state election to repeal the recently-enacted 6.25 percent Massachusetts sales tax on alcohol has been certified by the state and the process to obtain the signatures of 3O,OOO registered Massachusetts voters is now underway. The new 6.25 percent sales tax on beer,... Read More

Pernod Ricard USA is re-joining The Century Council – a distiller-supported, not-for-profit organization focused on fighting drunk driving and underage drinking – effective January 1, 2O1O. “As one of the premier marketers of beverage alcohol brands in the United States, we are aware of the critical importance of providing accurate,... Read More

For the third year in a row, members of Wine & Spirits Wholesalers of America are distributing thousands of POS materials to retailers, free of charge, across the nation, as part of the “We Don’t Serve Teens” campaign, a public-private national initiative to combat increased underage drinking. The effort has... Read More

Bourbon, it’s not just for drinking anymore. Jack Daniel’s Properties Inc., the brand licensing unit of Jack Daniel’s Tennessee Whiskey, is launching a line of Jack Daniel’s ready-to-eat meat entrees available at grocery and club stores. The foods – produced by California-based Completely Fresh Foods Inc. – include baby back... Read More

Over the centuries, whisky has fueled many a fire, metaphorically. Now, in today’s era of conservation, whisky may be used to actually create fuel. Helius Energy in Scotland has formed a joint venture with a consortium of Speyside distillers to build a combined heat and power plant that will be... Read More

Bourbon country just got a lot more popular. In its August issue, national geographic traveler named the Kentucky Bourbon Trail one of 5O “Drives of a Lifetime: The World’s Greatest Scenic Routes”. Others on the list include the Amalfi Coast of Italy, the Cabot Trail in Canada and Hana Highway,... Read More

When you absolutely need to know everything about whisk(e)y, there’s iWhiskey – a new application for the iPhone offering 6OO reviews by author and master spirit reviewer F. Paul Pacult The app allows users to flip through a comprehensive database of whiskies –  categorized by American Whiskey, Canadian Whisky, Irish,... Read More