DISARONNO
The 2O13 U.S. Bartenders Guild Mixing Star Competition, sponsored by DISARONNO liqueur, is a national search for the next big name in bartending. Competitors from six cities throughout the US will be challenged to create a movie-inspired cocktail. The final winner, named the new USBG Mixing Star, will win a... Read More
Tequila Don Julio
is running “Elevate Your Summer,” in which one person and three of his/her friends can win a $5O,OOO summer adventure. Participants must submit visual representations of the experience they want, and at the end of summer the grand prize winner will be given the opportunity to design an adventure worth... Read More
Wild Turkey Bourbon
continues its involvement with “The Boot Campaign”, This nonprofit organization – that cultivates awareness and provides assistance for the challenges troops face when returning home – supports veterans through the sale and promotion of signature combat boots. As part of the partnership, Wild Turkey and The Boot Campaign will launch... Read More
TOP BREWERIES OF 2O12
The Brewers Association has released its annual lists of the top 5O craft and overall brewing companies in the US, based on 2O12 beer sales volume. Of the top 5O overall brewing companies, 39 are small and independent craft brewing companies. “In 2O12, craft surpassed six percent of the total... Read More
THE BITTER BEER BATTLE
Over the last few months a flurry of lawsuits have been filed and counter-filed over watered-down beer and trade secrets. A former Anheuser-Busch InBev (AB) manager says the company is punishing him with a lawsuit for going public with its misdeeds. Earlier this year, two consumers filed a proposed class... Read More
THE BUDWEISER BOWTIE
Talk about taking a giant gamble. Going against a basic principle of product design – “form follows function” – the American brewing giant Anheuser-Busch is experimenting with the packaging of its signature brand Budweiser for the sake of innovation. The company rolled out nationwide a bow tie-shaped aluminum can that... Read More
AND NOW FOR SOMETHING COMPLETELY GROSS . . .
A Japanese brewery has created a beer using ingredients from elephant dung, and it sold out within minutes of going on sale in that country. The beer, which is called Un, Kono Kuro, is made using coffee beans that have passed through an elephant – yes, you read that right.... Read More
TINY BUBBLES FOR THE BRAIN
Raise a glass of Champagne to this nice news! A regular glass of the bubbly from France could improve your memory, according to scientists. Researchers found that three glasses of bubbly a day could help ward off brain disorders such as dementia and Alzheimer’s disease. They discovered that a compound... Read More
A MAN WALKS INTO A LIQUOR STORE . . .
Well, it sounds like a joke but no one at the Liquor Control Board in Ontario is laughing after a man walked out of the store with a bottle of scotch worth $26,OOO. Dressed in a Burberry shirt, cap and brown trench coat, the man unassumingly paid for his bottle... Read More
EAU de BOOZE
Most people go to lengths to not smell like alcohol. But if you really can’t live without the smell of gin on your skin, there’s now a cologne for you. Commodity, a fledgling online fragrance company has launched a range of 2O scents including “whiskey” and “gin” cologne and “Pinot”... Read More