THE SCIENCE OF WINE GLASSES
DOES IT really matter which glass you use when enjoying your favorite wine? Actually, it does and a team of scientists has gone to great lengths to prove it. New research demonstrates that the shape of a wine glass does affect how wine taste and smells. To elaborate their theory,... Read More
US OUTDRINKS FRANCE FOR WINE . . .BUT NOT FOR ROSÉ
BUST OUT THE BUBBLY! For the first time, the US has overtaken France in per capita wine consumption. Agrifrance, a division of BNP Paribas Wealth Management, publishes an annual report on France’s rural economy but this year’s report shed some special insight into the habits of new consumers and the... Read More
2O15 BEER STYLE GUIDELINES
THE BREWERS ASSOCIATION has released its annual 2O15 Beer Style Guidelines. These serve as a reference tool for beer experts and judges, highlighting various beer styles. Over 6OO total changes were made to this year’s version, ranging from minor tweaks of style parameters and revision of several category names, all... Read More
THE AMAZING BEER “TEA BAG”
FORGET ABOUT turning water into wine; there’s a company out there that believes it can turn ordinary mainstream lager into craft beer. Hop Theory has launched ‘beer enhancing sachets’, a tea-bag style product that drinkers can swirl into their cheap pints, apparently transforming them into a hoppy, delicate brew. The... Read More
Burke & Merrimack Offer Very Rare El Dorado Rum
Burke Distributing and Merrimack Valley Distributing are offering a rare release of El Dorado 25 Year Old rum. Distilled in 1990 and bottled in 2005, only 600 bottles will be available in the USA resulting in only 36 bottles available in Massachusetts. “El Dorado 25 Year Old has been aged... Read More
Boston is a Heineken Summer City
The city is a colorful and vibrant melting pot full of undiscovered adventures that is energized during the summer months with more freedom, vitality and possibilities. This summer, Heineken is taking ownership of cities through the revival of the brand’s 360-degree Cities program designed to inspire consumers to break from... Read More
Burke and Prohibition Distillery Introduces Bootlegger 21 Gin
The Prohibition Distillery, based in Roscoe New York, has partnered with Burke Distributing Corp. to bring their new Bootlegger 21 Gin to Massachusetts. Inspired by classic London Dry Gins, Bootlegger 21 Gin undergoes a traditional second, post maceration distillation of the classic botanicals using a 300 gallon pot still. This exceptional... Read More
Absolut’s Next Iconic Bottle Design
This year, Absolut looks to the future and makes a new mark by introducing a freshly redesigned bottle – an icon for the future made by a passionate group of creatives who push boundaries in their pursuit of perfection. Since its launch in 1979, the Absolut Vodka bottle has stood... Read More
Burke Distributing Introduces Cimarron Tequila
Cimarron is a 100% agave, single estate tequila made by Enrique Fonseca at Distillery Tequileña (4,620 feet) in the heart of Jalisco Mexico. Cimarron uses slow roasted agave that averages 24-26° Brix and a proprietary yeast for fermentation. Bright on the nose and distilled to a dry profile, this exceptional tequila... Read More
Dos Equis Extends Cinco Celebrations
Dos Equis is once again inviting consumers to showcase their individuality and make one of the most anticipated party occasions of the year even bigger. This year’s Dos Equis’ Dos de Mayo retail program is geared towards helping consumers celebrate the biggest Saturday ever with elements including National TV, digital... Read More