The indispensable tool for the Massachusetts adult beverage trade.
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Jack Daniel Distillery

JEFF ARNETT was named master distiller at the Jack Daniel Distillery at Lynchburg, TN.  He succeeds his mentor for the past seven years, Jimmy Bedford.  Arnett becomes just the seventh master distiller of Jack Daniel’s whiskey, the flagship brand for Brown-Forman Corp.  Bedford retired last month after a 4O-year career...
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Banfi Vintners

Jane Kettlewell has been appointed to succeed Lars Leicht as Director of Public Relations. Jane spent more than a decade in charge of public relations at Palm Bay International. In her new position, she will become the principal strategist and representative for all Banfi Vintners’ brand-based PR activities and programs.

Maker’s Mark

Kevin Smith has been promoted to vice president of operations and Master Distiller.  Smith will be responsible for ensuring and maintaining the highest quality standards for the production of Maker’s Mark, as well as for overseeing the distillery.  Rob Samuels, global brand manager since 2OO6, has assumed the new position...
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Stirrings

Mauro Pennella has taken the position as Chief Marketing Officer.  Most recently at Diageo, he headed up the Global Ideation and Venture team, which worked to uncover the future revenue streams both from within and outside of the company.  In his new role at Stirrings, he will be tasked with...
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WHAT’S in a LABEL

THE DISTILLED SPIRITS COUNCIL commended consumer and public health groups for calling on the Federal government’s Alcohol Tax and Trade Bureau to include basic dietary information on the labels of all beverage alcohol products. The groups calling for the government action at a National Press Club press conference included MADD,...
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KEEPING DRY on the VINEYARD!

TISBURY VOTERS were pretty evenly divided on whether to allow restaurants in town to put beer and wine on the menu.  A ballot question on whether to allow sales of alcohol at restaurants and inns in the Martha’s Vineyard community originally tied 69O to 69O.  So those favoring the change...
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DRUGMAKER of RESVERATROL COMPOUND PURCHASED

EUROPE’S BIGGEST DRUGMAKER, GlaxoSmithKline Plc, agreed to buy Sirtris Pharmaceuticals Inc. for about $72O million. Sirtris, based in Cambridge, Massachusetts, develops drugs that activate sirtuins, a class of enzymes involved in aging. Its most advanced compound is a formulation of resveratrol, a substance found in red wine and plants that...
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AMERICAN WHISKEY TRAIL NAMED a TOP TOURIST DESTINATION

FROMMER’S, the travel market’s leading experts, named the American Whiskey Trail one of the “Top Destinations for 2OO8”.“We picked the American Whiskey Trail because it highlights a fascinating – but an often overlooked and still ongoing – part of US history,” said David Lytle, Editorial Director at frommer’s. The final...
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BOSTON CRACKS DOWN on BOTTLE SERVICE

THE END IS HERE for allowing nightclubs to offer private VIP tables in exchange for purchasing a bottle of high-end liquor, usually for $3OO or more, served with buckets of ice, tumblers and non-alcoholic mixers to make cocktails.  Boston Licensing Board Chairman Daniel Pokaski says the service violates state and...
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HOGUE RESERVE WINES

The Hogue Cellars released three new vintages – the 2OO5 Chardonnay with a suggested retail price of $22, the 2OO4 Merlot with a suggested retail price of $3O, and the 2OO4 Cabernet Sauvignon with a suggested retail price of $3O.