KENTUCKY BOURBON HALL OF FAME
The prestigious Kentucky Bourbon Hall of Fame will honored seven individuals for their service to the Commonwealth’s signature bourbon industry. BRAD BOSWELL President of Independent Stave Company, OWSLEY BROWN I, longtime President of Brown-Forman; THOMAS FLOCCO, President and CEO of Beam Global Spirits & Wine, Inc.; EDWIN FOOTE, retired Master... Read More
The Glenlivet
The Glenlivet’s new consumer advertising campaign is aimed at creating awareness of the full family of The Glenlivet malts. The “Family Tree†campaign consists of six print executions – each highlighting a different marque in The Glenlivet family. The campaign will debut with a full schedule of consumer publications that... Read More
Jim Beam Bourbon
Jim Beam Bourbonis utilizing pole toppers, case cards, base wraps, shelf talkers, and a reindeer store display for the holidays. Additionally, Jim Beam is offering a holiday gift carton with the purchase of a 75Oml bottle.
Stirrings and Chandon
Stirrings and Chandon are running a joint holiday promotion that will provide seasonal pairings and recipes for at-home entertaining and holiday celebrations. The promotion will feature a $3 instant redeemable coupon or $5 mail-in-rebate (depending on the market), a case glorifier and an interactive text messaging promotion to engage interested... Read More
Newcastle Brown Ale
Newcastle Brown Ale is running its holiday “MAN-ual†promotion designed to assist men during the season. The MAN-ual will feature tips on entertaining and fashion as well as easy to make recipes. The MAN-ual will also include special offers from promotional partners Cabot Cheddar Cheese and Java-Log.
Hornitos Tequila
Hornitos Tequila is utilizing holiday-themed danglers, case cards, table tents, and napkins. Hornitos is also offering a gift pack that includes a 75Oml bottle of Hornitos Reposado accompanied by a flask and recipes.
Knob Creek Bourbon
A custom Knob Creek Bourbon label will be available during in-store promotions and online at www.knobcreek.com. Consumers can have a customized message printed onto this holiday-themed label.
Canadian Club Whisky
Canadian Club whisky’s holiday promotion includes a “Damn Right Your Dad Drank It†2OO9 calendar mail-in offer, pole topper and display.
Maker’s Mark Bourbo
Maker’s Mark Bourbon will feature POS displays including pole toppers, case cards and shelf talkers, round out holiday programming for the brand. Additionally, bottles of Maker’s Mark will come packaged in a holiday-themed gift box.
CANADIAN CLUB 3O YEAR OLD
CANADIAN CLUB 3O YEAR OLDThis limited edition 8O-proof, 3O Year Old whisky commemorates the 15Oth anniversary of the brand. It is the oldest Canadian whisky and has an oak character enhanced by hints of dried fruit and subtle spice. Its antique color and velvety texture complement its warm lingering finish... Read More