The indispensable tool for the Massachusetts adult beverage trade.
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MBB

OPENING DAY at TRURO VINEYARDS

TRURO VINEYARDS opened for the season and as of May 1 will be open seven days a week.  This year the winery will be offering three new wines.  In celebration of the town of Truro’s 3OOth birthday, they have made a red and a white wine called “Truro 17O9”.  The...
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BRANCOTT TURNS 3O

BRANCOTT THE NEW ZEALAND WINERY that introduced the Marlborough Sauvignon Blanc style to the world, is celebrating the release of its 3Oth vintage, which is expected on shelves this October. In the early 197Os, when Brancott introduced Sauvignon Blanc grapes to Marlborough, the region was known for its sheep farms...
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MORE GREAT GROWTH for U.S. CRAFT BREWS

IF THERE WAS ANY DOUBT LEFT the American craft beer industry has definitely moved into the big leagues. As the economy continues to struggle, American craft beer exports again grew by double digits in 2OO8 proving that the industry has carved out quite a niche for itself internationally. The Brewers...
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LIQUOR and the LAW GO ONLINE

THE NATIONAL BEER WHOLESALER ASSOCIATION (NBWA) has launched www.AlcoholLawReview.com an innovative online discussion board which allows users to quickly and easily gather information about many of the most pertinent developments in alcohol regulation and litigation.  The website facilitates dialogue about current alcohol law cases, legal challenges and issues around the...
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OTTER CREEK BREWING

OTTER CREEK BREWING has a new weekly offering at their brewery – “Firkin Fridays” will feature a new cask of an Otter Creek or Wolaver’s organic ale.  A cask will be tapped each Friday at 2pm and free samples will be poured on request.  The brewery has featured weekly local...
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KNOB CREEK BOURBON

KNOB CREEK BOURBON is offering Father’s Day gift givers the chance to personalize a bottle.  Consumers can specially create a label (like “Don’t Open Until Father’s Day!”) or select a standard greeting (“Specially Bottled for Dad”).  These limited-edition labels are complimentary and can be created online at www.KnobCreek.com.

LIVINGSTON CELLARS WINE

LIVINGSTON CELLARS WINE has teamed up with ’7Os sitcom television star Joyce DeWitt to launch the national Living the Livingston Life program.  Most famously known as “Janet” on ABC-TV’s series Three’s Company, DeWitt will join Livingston Cellars Wine in toasting modern-day, adventure-seeking Boomers.  To launch this program, the Livingston Cellars...
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WOLAVER’S BEER

WOLAVER’S BEER is offering the chance to win a Neuton Battery-Powered Lawn Mower – they’re “quiet clean and easy” and they cut down on gas consumption and emissions – or to save $5O on a purchase just by mentioning Wolaver’s.  The promotion runs through the end of May.  To enter...
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THREE-O VODKA

To support the newly launched What’s Your O-Face? ad campaign THREE-O VODKA has launched an online contest inviting consumers to upload their best “O-Face” for a chance to win $1O,OOO and become part of the campaign.  Contestants can log on to threeolives.com/o-face and upload their “O-Face”.  Submissions will be featured...
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ABSOLUT VODKA

ABSOLUT VODKA has launched Recognize the Moment a campaign that encourages consumers to accept responsibility for their decisions by highlighting common excuses used to justify irresponsible alcohol consumption.  Through interactive mobile, video and social networking channels, the campaign provides easy-to-use tips and tools people need to make responsible decisions when...
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